There are many spam traps on the internet. These are not real users, they are just created for the purpose of sending spam. So how do you know if you are dealing with one?
One way to identify spam traps is to use email verification services. Using these services will allow you to check your contact list and ensure that your list is not full of spam traps.
Spam traps can be a major headache for email marketers. Not only can they lead to delivery issues, but they can also damage your sender reputation. If you have a large number of subscribers in your list, a good way to identify spam traps is to monitor their activity. This can help you identify when the subscribers aren’t opening emails or engaging with your brand. Once you have identified these subscribers, you can remove them from your mailing list.
Another way to identify spam traps is by segmenting your contact list. Email addresses that haven’t opened an email in the last 12 months should be removed from your list. However, even legitimate businesses can end up with spam traps in their contact list.
The best ways to deal with spam traps is to clean your contact list regularly. You can do this by using paid tools, like ZeroBounce. Also, make sure that your contacts are engaging with your brand and that your email database is up-to-date.
Whether you are a beginner or an experienced email marketer, you should understand how to recognize and deal with spam traps. Following best subscriber management practices is important, such as removing inactive subscribers and emailing your list regularly.