Activewear is designed to be comfortable and supportive. Many of the women’s activewear collections are made from materials that reduce bounce and support muscles during workouts. While these garments won’t make you squat lower, run faster, or spin class any easier, they do help you feel more comfortable and maximize your workout. They also help your muscles recover quicker.
The women’s’ activewear | Ryderwear market is segmented by product, fabric, and price range. Key market players include Hanesbrands Inc., Adidas AG, Columbia Sportswear Company, and Nike, Inc. Other major players include Forever 21, Victoria’s Secret, and Aeropostale. The report also includes company profiles and financial data.
The market is fueled by rising health consciousness among female consumers. This trend has increased female participation in sports such as walking for fitness. As a result, sales of women’s activewear are increasing. Moreover, fast urbanization and a changing lifestyle are also driving the market growth. This translates to a higher average profit per unit volume for manufacturers of women’s activewear. This is a positive sign for the overall market.
As the market for women’s activewear continues to grow, it can become lucrative for the market players. However, the cost of raw materials is expected to hinder the market’s growth. Additionally, a price-sensitive consumer base will hamper the market’s growth.